The Patriots are raising ticket prices ahead of the 2023 season, their first stadium-wide hike in 15 years, the team informed season ticket-holders Wednesday morning.
To help soften the blow of the increase, the team also announced a dramatic makeover of the pricing structure for its expansive parking lots surrounding Gillette Stadium that will reduce, eliminate, and in one case “pay” drivers to park.
In the letter to season ticket-holders, the Patriots, who are in the midst of a $225 million stadium renovation, did not announce the size of the “price adjustment” or a specific reason for it.
The Patriots said approximately 15 percent of the sections in the 65,878-seat stadium have not sustained a price hike since 2008, with approximately 44 percent of sections receiving one price increase, and the remaining 41 percent seeing two price bumps.
The team said it hopes the changes to parking rates will help alleviate the notorious game-day congestion on Route 1.
Prepaid parking passes for season ticket-holders who park on the east (stadium) side of Route 1 will be sold at a rate of $25 per game, a drop of $55 from the $80 it cost last year.
Parking on the west side of Route 1, previously $50, will now be free. The team hopes eliminating delays caused by making change or accepting exact change will speed the parking process.
In addition, the team believes it will be the first in the industry to induce drivers with $50 gift cards if they register to park in the delayed-release lots and agree to wait 75 minutes after the game to leave.
Invoices for season ticket-holders will be reduced by 10 percent since the team will be playing a home game in Germany in the 2023 season. The home slate at Gillette will consist of one preseason game and eight regular-season games.
Last May, Patriots owner Robert Kraft officially broke ground on the $225 million stadium renovation, expected to be completed before the start of the 2023 season. Among the changes will be the complete enclosure of the north end of the stadium, new hospitality and function spaces, a 22,000-square-foot video board, and a rebuilt 21-story lighthouse.
On top of the stadium’s $350 million construction price two decades ago, the Krafts have spent an additional $850 million on renovations and additions that also include Patriot Place.
Michael Silverman can be reached at email@example.com.