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Here’s why there’s a sign saying ‘I Hate Boston’ in the North End

A promotional billboard for performer Renee Rapp atop an apartment building in the North End on Thursday, August 17.John Tlumacki/Globe Staff

Is the North End still mad over the city’s outdoor dining rules?

A new billboard in the neighborhood, with the words “I Hate Boston” over a white background, has drawn some curious looks in recent days. Turns out the harsh comment is a promotion for Reneé Rapp’s debut album “Snow Angel,” which came out Friday.

The billboard is inspired by the album’s second track, “I Hate Boston.”

But in an interview with CBS News Boston, Rapp said she doesn’t actually hate Boston so much as she hates an ex-boyfriend from Boston.

“Dear Boston, your accents though harsh, are always memorable, unlike any performance from your beloved Celtics, and don’t get me started on your Red Sox,” Rapp told the news station. “Yes, I had my heart broken by one of your own, but I know I can’t place that blame on you. Dear Boston, I’m sorry for the slander, I love you forever, but I do hate that man.”

The 23-year-old singer and actress, from Huntersville, N.C, played Regina George in “Mean Girls” on Broadway, Leighton Murray on HBO’s “The Sex Lives of College Girls,” and is set to play Regina George again in the upcoming movie “Mean Girls: The Musical.”


Rapp released her first song “Tattoos” in June 2022 and an EP “Everything to Everyone” in November. She has 3.1 million monthly listeners on Spotify, according to her artist page on the platform.

A picture of the billboard was posted on social media by the account Only in Boston Wednesday, sparking speculation about who was behind it. Guesses included New Hampshire, western Massachusetts, and Mayor Michelle Wu, and some suggested that “traffic” was probably written below Boston.

Rapp retweeted it with the caption “no stone unturned” which inspired praise for her marketing team and excitement for the album.


The billboard is located around Cooper St.and Cross St., but can be hard to spot from the ground. For a good view, head towards the intersection of Valenti Way and Beverly St.

Some fans have already gone hunting for the sign and posted pictures of themselves with the billboard.

Talia Lissauer can be reached at Follow her on Instgram @_ttphotos.