The Patriots didn’t make it to the Super Bowl this year, but fans had plenty of big games ads to keep them entertained during Sunday’s broadcast.
In addition to the championship matchup between the Chiefs and the 49ers in Las Vegas — not to mention the appearance of pop megastar Taylor Swift and her entourage of famous friends — viewers got the chance to see all the star-studded Super Bowl commercials that aired in between the action.
Brands went all out with their ads in 2024, spending $7 million just to air a 30-second ad during the game. Many companies enlisted the help of A-list actors and athletes, with stars like Tina Fey, Lionel Messi, Jenna Ortega, Jennifer Aniston, Kris Jenner, Christopher Walken, and more appearing in 2024 Super Bowl commercials.
Of course, Dunkin had everyone talking with its big game spot, which featured Tom Brady, Ben Affleck, and Matt Damon teaming up to form their boy band the DunKings, to the chagrin of Affleck’s wife, Jennifer Lopez. Fat Joe and Jack Harlow make cameo appearances in the ad as well.
Look, mah! we're in The Globe!— Dunkin' (@dunkindonuts) February 12, 2024
Beyoncé also had a big night, as the singer used her commercial for Verizon to announce the release of her new songs “Texas Hold ‘Em” and “16 Carriages.”
Check out below to see the ads that aired during Super Bowl 58 on Sunday.
Jeff Goldblum encounters extraterrestrial renters in the Super Bowl ad for Apartments.com.
Brady goes incognito as cowboy hat-wearing, seven-time pool champion “Tim Birdie” in a funny big game spot with Vince Vaughn and Wayne Gretzky for BetMGM.
Christopher Walken and his impersonators appear in a new ad for BMW, which also features a cameo by halftime show performer Usher.
Bodyarmor brings out athletes Christian McCaffrey, CeeDee Lamb, Alex Morgan, Ronald Acuna, Connor McDavid, plus NFL quarterback Joe Burrow for its Super Bowl ad.
Tina Fey and her “30 Rock” pals Jack McBrayer and Jane Krakowski join Glenn Close in a new Booking.com commercial.
UFC president Dana White, former NFL star Peyton Manning, and singer Post Malone unite in a Super Bowl ad for Bud Light.
Budweiser brings the feels instead of the stars, with its ad featuring a sweet connection between a dog and the brand’s iconic Clydesdale horses, as well as the song “The Weight” by The Band.
Michael Cera shares his true passion for skin care in the hilarious ad for CeraVe Skincare.
LL Cool J serves as the chill train conductor in this ad for Coors Light, which also stars country crooner Lainey Wilson.
‘Deadpool & Wolverine’
Ryan Reynolds’ Deadpool arrives in the Marvel Cinematic Universe and brings along Hugh Jackman’s Wolverine in the teaser for the latest Marvel Studios flick, out July 26.
DoorDash is promoting a special giveaway with its big game ad, where one lucky winner can take home prizes based on all of the commercials that air on Sunday, including 1,000 chicken wings from Popeyes, a Kia SUV, a Michelob cooler, and more.
Fictional grandmas Dina and Mita join actress Jenna Ortega for Sunday’s Doritos commercial.
Dove uses “It’s the Hard Knock Life” from the musical “Annie” to help show the resilience of girls in sports with the soap company’s big game ad.
Comedian Eric André brings the laughs in this Super Bowl spot for Drumstick.
Ben Affleck teams up with Tom Brady and Matt Damon in a hilarious spot for Dunkin, which also features appearances by Jennifer Lopez, Fat Joe, and Jack Harlow.
Nantucket native Meghan Trainor stars in an ad for beauty brand e.l.f., which also features appearances by “Suits” cast members Gina Torres, Rick Hoffman, and Sarah Rafferty, as well as Benny Drama, HeidiNCloset, Ronald Gladden, and Emmanuel Acho.
The E*TRADE babies are back and showing off their pickleball skills in a new spot for the financial company.
French fromage gets the star treatment in this humorous commercial for Etsy.
Rob Gronkowski doesn’t make the “Kick of Destiny” in his latest Super Bowl spot for FanDuel, which also features appearances by West Newbury native and WWE star John Cena, as well as the late Carl Weathers.
Google’s ad will showcase how its Pixel 8 smartphone can help people with blindness or poor vision take photos.
Boston’s own Mark Wahlberg stars in the big game ad for prayer and meditation app Hallow.
Former “Saturday Night Live” stars Kate McKinnon and Pete Davidson team up with a feline friend for Hellman’s mayo commercial.
Ryan Reynolds makes a callback to a classic “The Office” joke as Randall Park stands in for Massachusetts native John Krasinski in a Super Bowl ad promoting the movie “If.”
“Stone Cold” Steve Austin, a bear, and more all get new hairdos in Kawasaki’s mullet-filled ad.
Kia puts the spotlight on its new electric vehicle with its Super Bowl ad.
‘Kingdom of the Planet of the Apes’
A new ape order rises in the upcoming film “Kingdom of the Planet of the Apes.”
Lindt cooks up a delicious spot for the chocolate maker’s ad, featuring Perry Como’s 1957 hit “Round and Round.”
M&M celebrates all the almost winners with a commercial featuring Dan Marino, Terrell Owens, Bruce Smith, and Scarlett Johansson.
Massachusetts State Lottery
The Massachusetts State Lottery is running a big game ad locally to promote its new scratch-off game offering $1,000,000 a year for life.
Soccer superstar Lionel Messi grabs a cold one on the beach in the big game spot for Michelob ULTRA.
Rob Riggle is helping Miller Lite use its commercial to give away beer money and the chance to for fans watching on Sunday to get paid to star in an ad.
Aubrey Plaza shows why she’s America’s sweetheart while having a blast in Mountain Dew’s ad.
TikTok star Addison Rae channels “Flashdance” in the Super Bowl ad for NERDS candy.
Martin Lawrence and Shannon Sharpe hit the golf course in a new ad for yogurt company Oikos.
Oreo takes viewers on trip through history, with a little help from Kris Jenner, in its big game ad.
Sir Patrick Stewart, Drew Barrymore, Master Chief of “Halo,” Nickelodeon’s Arnold, and more star in Paramount+’s mountain-climbing, big game commercial.
Giants quarterback Tommy DeVito and his infamous hand gesture star in the big game spot for Pizza Hut alongside Antonia Gentry, with cameos by Tiki Barber and James Brown.
Streaming service Pluto TV farms human-like couch potatoes in its new ad for Super Bowl Sunday.
Popeyes brings comedian Ken Jeong out of deep freeze for its 2024 Super Bowl ad.
Actor Chris Pratt transforms into the mustachioed mascot of Pringles in the chip company’s Super Bowl ad.
Reese’s teases a big change coming to its fan-favorite candy with its Super Bowl spot.
Rapper Ice Spice gets the star treatment in the big game ad for soda company Starry.
State Farm Insurance
Arnold Schwarzenegger is back for another action role, this time as “Agent State Farm” in the insurance company’s Super Bowl campaign, teaming up with his old pal Danny DeVito.
STōK Cold Brew
Sir Anthony Hopkins finds the energy to run around a football field as a mascot in the ad for STōK Cold Brew.
Martin Scorsese stars and directs the cinematic big game commercial for Squarespace.
Bradley Cooper, Jennifer Hudson, Common, Laura Dern, Patrick J. Adams, and Gabriel Macht join “Scrubs” actors Zach Braff and Donald Faison for a star-studded big game ad.
Toyota takes an off-road ride with its big game spot in support of its new Tacoma truck.
“Abbott Elementary” Quinta Brunson will star in TurboTax’s Super Bowl ad, which was directed by Taika Waititi.
Uber Eats brings out a bunch of stars for its 2024 commercial, including Jelly Roll, “Friends” cast members Jennifer Aniston and David Schwimmer, plus David and Victoria Beckham. Halftime show performer Usher also appears in the spot.
Cynthia Erivo and Ariana Grande brings the magic in the trailer for upcoming film adaptation of “Wicked.”
Beyoncé teases new music in her Super Bowl commercial for Verizon, which also stars Tony Hale.
Volkswagen takes viewers on a trip back in time with its Super Bowl commercial.
Matt Juul can be reached at email@example.com.