Palmer (she/her/hers) is the senior editorial director for newsletters at The Boston Globe. In that role, she oversees editorial strategy for the Globe's two dozen newsletters, one of our most dedicated audience channels. Palmer is an audience journalist and email expert specializing in audience lifecycle development. Since 2015, she’s developed strategies for deepening loyalty, increasing growth, and maximizing revenue — via news products — for leading media publications like Vox, USA TODAY, and The Palm Beach Post. She was the lead newsletter strategist for Breonna Taylor Case newsletter from The Louisville Courier-Journal, a 2021 Pultizer Finalist for their Breonna Taylor coverage. She is a member of the Online News Association, a News Product Alliance mentor, and a graduate of the Poynter’s 2021 Leadership Academy for Women in Media.