Never heard of Grace Helbig? Fine with her. By YouTube’s count, more than 1 million people subscribe to her “Daily Grace” videos on My Damn Channel, and she and fellow Internet comedians Mamrie Hart and Hannah Hart sold out their two “#NoFilter” shows Friday night at the Brighton Music Hall by promoting them through social media.
Helbig, who has appeared on shows including VH1’s “Best Week Ever,” built her fan base by recording a “Daily Grace” video every weekday beginning in 2008, talking about her life, making observations. Similarly, her two cohorts found Internet fame through Web shows — Mamrie with “You Deserve a Drink” and Hannah with “My Drunk Kitchen.” For the “#NoFilter” tour, they have joined forces and traded the camera for what Helbig calls an “Internet variety show,” a mix of solo, sketch, and improv, which they encourage their audience to tape and share on the Web with the hashtag #NoFilterShow. We caught up with Helbig by phone from Los Angeles.