So Amazon is buying Whole Foods. Business implications aside, what does this mean for our shopping privacy? As any true Amazon addict knows, the company has a knack for profiling its customers, and it hits a bit too close to home. Admit it: One impulse click on the “Murder, She Wrote” DVD boxed set and suddenly they’re pushing the Clapper light switch.
What if the same helpful — er, presumptive — suggestions applied to Whole Foods? What if your every whimsical purchase suddenly haunted you like a stray dog each time you logged in, making you question your very essence? Imagine.
Your purchase: Three pounds of buffalo macaroni and cheese from the hot foods bar and a wedge of artisanal cheese.
More Items to Consider: Big Mouth Inc. Giant Taco Pool Float
Your Purchase: Dr. Hauschka Clarifying Day Oil with apricot kernels
More Items to Consider: “It’s All Easy: Delicious Weekday Recipes for the Super-Busy Home Cook,” by Gwyneth Paltrow
Your Purchase: PBS Kids Bright Bongo Drum
More Items to Consider: The Original Headache Hat Wearable Ice Pack for Migraine Headaches
Your Purchase: Derma E Age-Defying Microdermabrasion Scrub
More Items to Consider: SPANX Women’s Boostie-YAY! Bodysuit
Your Purchase: Louis Jadot Combe aux Jacques Beaujolais-Villages, one case
More Items to Consider: Ideal Inflatable Wife or Girlfriend Blow Up Novelty Gift
Your Purchase: Organic Brushing Rinse, with a blend of essential oils
More Items to Consider: “How Not to Date a Loser: A Guide to Making Smart Choices”
Your Purchase: Earthbound Farm Organic Frozen Kale
More Items to Consider: “So You Think You’re a Hipster? Cautionary Case Studies from the City Streets”
Your Purchase: A six-piece spicy tuna roll from the sushi case, a healthy scoop of orzo salad, a chocolate chip cookie, three sprigs of asparagus that somehow weigh two pounds, and a $7.99 bottled iced tea with powerful detoxifying powers and character-changing capabilities.
More Items to Consider: “Managing Your Money All-in-One for Dummies”
OK, maybe that one’s right on target.Kara Baskin can be reached at email@example.com. Follow her on Twitter @kcbaskin