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Will our Whole Foods purchase history now come back to haunt us, too?

An Amazon EchoMark Lennihan/Associated Press/File 2015

So Amazon is buying Whole Foods. Business implications aside, what does this mean for our shopping privacy? As any true Amazon addict knows, the company has a knack for profiling its customers, and it hits a bit too close to home. Admit it: One impulse click on the “Murder, She Wrote” DVD boxed set and suddenly they’re pushing the Clapper light switch.

What if the same helpful — er, presumptive — suggestions applied to Whole Foods? What if your every whimsical purchase suddenly haunted you like a stray dog each time you logged in, making you question your very essence? Imagine.


Your purchase: Three pounds of buffalo macaroni and cheese from the hot foods bar and a wedge of artisanal cheese.

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Your Purchase: Dr. Hauschka Clarifying Day Oil with apricot kernels

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Your Purchase: PBS Kids Bright Bongo Drum

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Your Purchase: Derma E Age-Defying Microdermabrasion Scrub

More Items to Consider: SPANX Women’s Boostie-YAY! Bodysuit

Your Purchase: Louis Jadot Combe aux Jacques Beaujolais-Villages, one case

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Your Purchase: Organic Brushing Rinse, with a blend of essential oils

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Your Purchase: Earthbound Farm Organic Frozen Kale

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Your Purchase: A six-piece spicy tuna roll from the sushi case, a healthy scoop of orzo salad, a chocolate chip cookie, three sprigs of asparagus that somehow weigh two pounds, and a $7.99 bottled iced tea with powerful detoxifying powers and character-changing capabilities.


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OK, maybe that one’s right on target.

Kara Baskin can be reached at kcbaskin@gmail.com. Follow her on Twitter @kcbaskin