Will our Whole Foods purchase history now come back to haunt us, too?
So Amazon is buying Whole Foods. Business implications aside, what does this mean for our shopping privacy? As any true Amazon addict knows, the company has a knack for profiling its customers, and it hits a bit too close to home. Admit it: One impulse click on the “Murder, She Wrote” DVD boxed set and suddenly they’re pushing the Clapper light switch.
What if the same helpful — er, presumptive — suggestions applied to Whole Foods? What if your every whimsical purchase suddenly haunted you like a stray dog each time you logged in, making you question your very essence? Imagine.
Your purchase: Three pounds of buffalo macaroni and cheese from the hot foods bar and a wedge of artisanal cheese.
More Items to Consider: Big Mouth Inc. Giant Taco Pool Float
Your Purchase: Dr. Hauschka Clarifying Day Oil with apricot kernels
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Your Purchase: PBS Kids Bright Bongo Drum
More Items to Consider: The Original Headache Hat Wearable Ice Pack for Migraine Headaches
Your Purchase: Derma E Age-Defying Microdermabrasion Scrub
More Items to Consider: SPANX Women’s Boostie-YAY! Bodysuit
Your Purchase: Louis Jadot Combe aux Jacques Beaujolais-Villages, one case
More Items to Consider: Ideal Inflatable Wife or Girlfriend Blow Up Novelty Gift
Your Purchase: Organic Brushing Rinse, with a blend of essential oils
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Your Purchase: Earthbound Farm Organic Frozen Kale
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Your Purchase: A six-piece spicy tuna roll from the sushi case, a healthy scoop of orzo salad, a chocolate chip cookie, three sprigs of asparagus that somehow weigh two pounds, and a $7.99 bottled iced tea with powerful detoxifying powers and character-changing capabilities.
More Items to Consider: “Managing Your Money All-in-One for Dummies”
OK, maybe that one’s right on target.