Arts

Will our Whole Foods purchase history now come back to haunt us, too?

An Amazon Echo

Mark Lennihan/Associated Press/File 2015

An Amazon Echo

So Amazon is buying Whole Foods. Business implications aside, what does this mean for our shopping privacy? As any true Amazon addict knows, the company has a knack for profiling its customers, and it hits a bit too close to home. Admit it: One impulse click on the “Murder, She Wrote” DVD boxed set and suddenly they’re pushing the Clapper light switch.

What if the same helpful — er, presumptive — suggestions applied to Whole Foods? What if your every whimsical purchase suddenly haunted you like a stray dog each time you logged in, making you question your very essence? Imagine.

Advertisement

Your purchase: Three pounds of buffalo macaroni and cheese from the hot foods bar and a wedge of artisanal cheese.

More Items to Consider: Big Mouth Inc. Giant Taco Pool Float

Get The Weekender in your inbox:
The Globe's top picks for what to see and do each weekend, in Boston and beyond.
Thank you for signing up! Sign up for more newsletters here

Your Purchase: Dr. Hauschka Clarifying Day Oil with apricot kernels

More Items to Consider: “It’s All Easy: Delicious Weekday Recipes for the Super-Busy Home Cook,” by Gwyneth Paltrow

Your Purchase: PBS Kids Bright Bongo Drum

Advertisement

More Items to Consider: The Original Headache Hat Wearable Ice Pack for Migraine Headaches

Your Purchase: Derma E Age-Defying Microdermabrasion Scrub

More Items to Consider: SPANX Women’s Boostie-YAY! Bodysuit

Your Purchase: Louis Jadot Combe aux Jacques Beaujolais-Villages, one case

More Items to Consider: Ideal Inflatable Wife or Girlfriend Blow Up Novelty Gift

Your Purchase: Organic Brushing Rinse, with a blend of essential oils

More Items to Consider: “How Not to Date a Loser: A Guide to Making Smart Choices

Your Purchase: Earthbound Farm Organic Frozen Kale

More Items to Consider: “So You Think You’re a Hipster? Cautionary Case Studies from the City Streets

Your Purchase: A six-piece spicy tuna roll from the sushi case, a healthy scoop of orzo salad, a chocolate chip cookie, three sprigs of asparagus that somehow weigh two pounds, and a $7.99 bottled iced tea with powerful detoxifying powers and character-changing capabilities.

More Items to Consider: “Managing Your Money All-in-One for Dummies”

OK, maybe that one’s right on target.

Kara Baskin can be reached at kcbaskin@gmail.com. Follow her on Twitter @kcbaskin
Loading comments...
Real journalists. Real journalism. Subscribe to The Boston Globe today.
We hope you've enjoyed your free articles.
Continue reading by subscribing to Globe.com for just 99¢.
 Already a member? Log in Home
Subscriber Log In

We hope you've enjoyed your 5 free articles'

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of BostonGlobe.com
Marketing image of BostonGlobe.com