On his 10th record, Enrique Iglesias aims for every demographic by delivering sensual Spanish ballads, inviting pop, and fluffernutter dance grooves. As always, he’s superb executing tender acoustic love songs. “Bailando,” the pained, beautifully sung “El Perdedor,” and “Me Cuesta Tanto Olvidarte” are the centerpieces of the disc. These are clearly what Iglesias does best and they carry the weight here. His ventures onto the dancefloor are far less assured. “I’m a Freak” is not nearly freaky enough with its generic lyrics and hook. Iglesias also needs to choose his MCs more carefully. His friend Pitbull, appearing on two tracks, has devolved into little more than a cheerleader, and a rudimentary Flo Rida weighs down an otherwise breezy “There Goes My Baby.” Iglesias remains a heartthrob for a reason, so an effervescent “You and I” is filled with romantic yearning, while his duet with Kylie Minogue, “Beautiful,” manages to be corny yet endearing. It’s the heat not the beat that brings out the best in Iglesias. (Out Tuesday)
ESSENTIAL “El Perdedor”Ken Capobianco can be reached at email@example.com.