The Yeezy Season 3 Extravaganza — Kanye West’s New York Fashion Week show for his Adidas sportswear collection coupled with the debut of his new album — has taken over social media.
Why?
For starters, Lamar Odom made his return to the public.
The former NBA star, who was in critical condition at a Las Vegas hospital after being found unconcious at a brothel, was moved from a Los Angeles hospital to a private facility in January.
Khloe Kardashian — West’s sister-in-law and Odom’s estranged wife — has reportedly been by Odom’s side throughout his recovery.
West walked Odom to his seat with the Kardashian-Jenner family, and the cheering crowd at Madison Square Garden shouted Odom’s name, according to the Associated Press.
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Lamar Odom makes his entrance with Kanye West at Yeezy Season 3: https://t.co/WmnPRl0LGF pic.twitter.com/SpkmNWSpnZ
— E! News (@enews) February 11, 2016
.@reallamarodom lands in NYC before his first public appearance at @kanyewest's fashion show.https://t.co/OZU9MnlxoN pic.twitter.com/wKzFU6AAnc
— Entertainment Tonight (@etnow) February 11, 2016
West had been drumming up excitement for the release of his new album in the days leading up to Thursday’s event by teasing fans about the album’s name, only to reveal it on Twitter — “The Life of Pablo” — along with the the track list on Wednesday.
Aside from the fashion and the music, a few other details emerged at the Yeezy Season 3 Extravaganza.
West announced a new video game project, Only One, about his mother’s journey through Heaven:
.@kanyewest announces Only One, a video game about his mother ascending to heaven https://t.co/imMlgLUaFd pic.twitter.com/tOP4CmCzbn
— Pitchfork (@pitchfork) February 11, 2016
Pitchfork reports that Frank Ocean, Chance the Rapper, and Rihanna are among artists featured on the new album:
Confirmed: Frank Ocean is on the new @kanyewest album https://t.co/TW1xmQrlv6 pic.twitter.com/nZIqYwSt68
— Pitchfork (@pitchfork) February 11, 2016
The event was live streamed, but apparently the stream wasn’t so seamless:
Everyone's having issues with the Kanye West Yeezy Season 3 livestream: https://t.co/P8tn8dM7N3 pic.twitter.com/w3boxoZLfg
— Mashable (@mashable) February 11, 2016
If you are having problems with the #YeezySeason3 stream, drop the quality down to 240p https://t.co/h51AEArnEK
— Rolling Stone (@RollingStone) February 11, 2016
Kanye West is about to live-stream his new album from Madison Square Garden https://t.co/WscXT43qtm
— TIME (@TIME) February 11, 2016
The album cover is garnering attention all on its own:
.@KanyeWest's new album cover looks like a really bad paper jam https://t.co/haTNmq65vE pic.twitter.com/n39BlLOMKQ
— Mashable (@mashable) February 11, 2016
The Kardashian-Jenner clan dressed the part:
The Kardashian family is out in force for Kanye West's Yeezy Season 3 fashion show https://t.co/Hx99yuLxjr pic.twitter.com/uM9OYRCqub
— Daily Mail Celebrity (@DailyMailCeleb) February 11, 2016
The Kardashian/Jenners make their entrance at @kanyewest's #YeezySeason3 show! https://t.co/4Fv3VgIpw3 pic.twitter.com/gcBR0Ci1iO
— Perez Hilton (@PerezHilton) February 11, 2016
And there was the fashion:
Critics slammed @KanyeWest’s eponymous collection, but it set the stage for Yeezy: https://t.co/BcO5OBlmkN pic.twitter.com/M5kVL8H4L3
— Vogue Runway (@VogueRunway) February 11, 2016
Not to mention the staging:
Here's your first look at @kanyewest's #YeezySeason3 show that's about to begin—how incredible does this look?! pic.twitter.com/1Y2YzS4MSy
— InStyle (@InStyle) February 11, 2016
.@kanyewest is debuting his new album right now (Watch/listen) #YeezySeason3 https://t.co/0N86xg0Ykl pic.twitter.com/aj7SLtR87B
— Variety (@Variety) February 11, 2016
Information from The Associated Press was included in this report.