The Arbella Insurance Group today announced a multi-year partnership with Tim Thomas that will have the Bruins star goalie representing Arbella in marketing efforts that will go out via television, radio and social media channels, including Facebook, beginning in January.
It is the first time that Arbella has hired an athlete to do endorsements.
Headquartered in Quincy, Arbella is a regional property and casualty insurance company.
‘We’ve never before considered having a pro athlete represent Arbella,” John Donohue, the company’s chairman, president,and chief executive, said in a statement. ‘‘But as we’ve watched Tim’s career develop and reach the highest pinnacle, we realized that his personal and professional attributes are directly in sync with Arbella’s.’’
As Donohue noted, Thomas is not an “overnight sensation.” In a similar vein, Arbella has “worked diligently for nearly a quarter century” to establish itself as a major property/casualty insurance company in New England, Donohue added.
Arbellas also announced that its charitable foundation is making a $20,000 gift to the newly-created Tim Thomas Foundation, which will target a variety of local causes from food banks, to education programs and disaster relief efforts.
Chris Reidy can be reached at email@example.com.