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Boston Wine Expo is lowering prices

The Boston Wine Expo is lowering prices but limiting the number of tickets sold for the annual tasting event in January.

It’s also expanding the festivities to include Vintner Dinners during the week before that will showcase creative food and wine pairings throughout Boston, as well as a three-day education series.

For the tasting extravaganza on January 21 and 22, Saturday tickets begin at $85 and Sunday tickets start at $70 – compared to $95 and $85 last year, respectively.

Only 6,000 tickets will be available for the weekend, about 1,500 fewer than last year.

In addition, the expo is launching a personalized mobile app that will link wines directly to consumers to teach while they taste. The app will list local retailers that carry the sampled wines and attendees can save wine favorites to the app to access throughout the year.

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Jenn Abelson can be reached at abelson@globe.com.