Boston start-up launches mobile ad platform

SessionM , a Boston start-up cofounded by a former Apple Inc. executive, came out of stealth mode Monday to launch a mobile advertising platform. The company raised $6.5 million in its first round of funding last May.

The SessionM platform allows companies to place ads that offer customer incentives, such as rewards or points, on mobile devices.

“If you look at the mobile space, there has been a ton of exciting growth, but with that there are a lot of challenges,” said Lars Albright , chief executive and cofounder of SessionM , which is headquartered in the Innovation District along South Boston’s waterfront. “We are focused on bringing more advertising dollars into the space.”


Albright was also a co-founder of the Waltham-based mobile advertising company Quattro Wireless , which was purchased by Apple in 2010 for a reported $275 million. He went on to help launch iAd, Apple’s mobile advertising network.

Backed by investments from Highland Capital and Kleiner, Perkins, Caufield, and Byers, SessionM has 26 employees and offices in Boston, New York, Los Angeles, and San Francisco.

Michael B. Farrell can be reached at michael.farrell@globe.com.