Business
    Next Score View the next score

    iRobot turns attention to consumers

    Anticipating a drop in military orders, iRobot targets consumers with $10m ad campaign

    The Roomba from iRobot Corp. is already an Internet sensation, starring in YouTube videos of babies and kittens ridding the self-propelled vacuum cleaners.

    So to create its new ad campaign for the Roomba, the Bedford company returned to YouTube, hiring a dancer whose online robot dance video has 43 million views.

    Your comment is subject to the rules of our Posting Policy

    This comment may appear on your public profile. Public Profile FAQ