Business

Fiksu secures $10m in Series B financing

Fiksu Inc., a firm that helps advertisers market their products to consumers on their smartphones and tablet computers, said Tuesday that it has secured $10 million in Series B financing, bringing the total amount of funding it has raised to date to $17.8 million.

The Series B round was led by investor Qualcomm Inc., acting through its venture investment arm Qualcomm Ventures, and existing investor Charles River Ventures.

The firm’s flagship product, Fiksu for Mobile Apps, is used by leading brands to overcome the complex and expensive challenge of promoting iOS and Android mobile apps.

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Fiksu says its mobile media optimization platform can target across such channels as real-time bidding exchanges, traditional mobile ad networks, the mobile Web, social networks, video, and e-mail, the company said.

Chris Reidy can be reached at reidy@globe.com.