Next Score View the next score

    Google opens window into secretive data centers

    SAN FRANCISCO — Google is opening a virtual window into the secretive data centers where an intricate maze of computers processes Internet search requests, shows YouTube video clips, and distributes e-mail for millions of people.

    The unprecedented peek is being provided through a new website unveiled Wednesday at The site features photos from inside some of the eight data centers that Google Inc. already has running in the United States, Finland, and Belgium. Google is also building data centers in Hong Kong, Taiwan, Singapore, and Chile.

    Virtual tours of a North Carolina data center also will be available through Google’s ‘‘Street View’’ service, which is usually used to view photos of neighborhoods around the world.


    The photographic access to Google’s data centers coincides with the publication of a Wired magazine article about how the company builds and operates them. The article is written by Steven Levy, a journalist who won Google’s trust while writing ‘‘In The Plex,’’ a book published last year about the company’s philosophy and evolution.

    Get Talking Points in your inbox:
    An afternoon recap of the day’s most important business news, delivered weekdays.
    Thank you for signing up! Sign up for more newsletters here

    The data centers represent Google’s nerve center, although none are located near the company’s headquarters in Mountain View, Calif.

    As Google blossomed from its roots in a Silicon Valley garage, company cofounders Larry Page and Sergey Brin worked with other engineers to develop a system to connect low-cost computer servers in a way that would help them realize their ambition to provide a digital road map to all of the world’s information.

    Initially, Google just wanted enough computing power to index all the websites on the Internet and deliver quick responses to search requests. As Google’s tentacles extended into other markets, the company had to keep adding more computers to store videos, photos, e-mail, and information about their users’ preferences.

    The insights that Google gathers about the more than 1 billion people that use its services has made the company a frequent target of privacy complaints around the world. The latest missive came Tuesday in Europe, where regulators told Google to revise a 7-month-old change to its privacy policy that enables the company to combine user data collected from its different services.


    Google studies Internet search requests and Web surfing habits in an effort to gain a better understanding of what people like. The company does this in an effort to show ads of products and services to the people most likely to be interested in buying them. Advertising accounts for virtually all of Google’s revenue, which totaled nearly $23 billion through the first half of this year.

    Even as it allows anyone with a Web browser to peer into its data centers, Google intends to closely guard physical access to its buildings. The company also remains cagey about how many computers are in its data centers, saying only that they house hundreds of thousands of machines to run Google’s services.