Cyber Monday deals at major online retailers

An worker at a Fernley, Nev., warehouse.
Scott Sady/Associated Press/2008
An worker at a Fernley, Nev., warehouse.

NEW YORK (AP) — Americans clicked away for deals on Cyber Monday, which is expected to be the biggest online shopping day in history.

It’s estimated that this year’s Cyber Monday will be the biggest online shopping day of the year for the third year in a row: According to research firm comScore, Americans are expected to spend $1.5 billion, up 20 percent from last year on Cyber Monday.

Early results show that online shopping was up 24.1 percent compared with the same time period a year ago, according to figures by IBM Benchmark released at noon. Sales from mobile devices, which include tablets, rose 12 percent. The group does not track dollar amount sales.


The strong start to Cyber Monday, a term coined in 2005 by a shopping trade group that noticed people were doing a lot of shopping on their work computers on the Monday following Thanksgiving, comes after overall online sales rose during the four-day holiday shopping weekend that began on Thanksgiving.

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‘‘Online’s piece of the holiday pie is growing every day, and all the key dates are growing with it,’’ said Forrester Research analyst Sucharita Mulpuru. ‘‘The web is becoming a more significant part of the traditional brick-and-mortar holiday shopping season.’’

It’s the latest sign that Americans are becoming addicted to the convenience of the Web. With the growth in smartphones and tablet computers, shoppers can buy what they want, whenever they want, wherever they want. As a result, retailers have ramped up the deals they’re offering on their websites during the holiday shopping season, a time when stores can make up to 40 percent of their annual revenue., which started its Cyber Monday deals at 12:01 a.m. Monday, is offering as much as 60 percent off a Panasonic VIERA 55-inch TV that’s usually priced higher than $1,000, as well as a Kindle Fire tablet on sale for $129 — $30 off its normal price. Sears is offering $430 off a Maytag washer and dryer, each on sale for $399. And Kmart is offering 75 percent off all of its diamond earrings and $60 off a 12-in-1 multigame table on sale for $89.99.

Delisa O'Brien, 24, took advantage of some of the deals on Monday. O'Brien, who said she would rather shop online than deal with the crowds in stores, bought an H-P Notebook for $399 on Hewlett Packard’s website for her mother. The company threw in a free Nook e-book reader with her purchase.


‘‘When it comes to Black Friday, I'm a tiny, 5'1’’ woman and the thought of having to push and shove my way through hoards of people just to get cheap merchandise is kind of a nightmare to me,’’ said O'Brien, a Brooklyn, N.Y. resident. ‘‘My mom gets a new laptop, I get an e-reader, and all without spending too much money ... Everybody wins.’’

Jack Payne, 60, an emergency management worker in St. Lucie County, Fla., shopped on Cyber Monday for the first time, picking up a refurbished iPad on for $469, down from a new iPad price of $599. He compared prices on and Best Buy’s website but found the best deal on the Apple website.

‘‘The economy still sucks so every penny counts,’’ he said.

How well retailers fare on Cyber Monday will offer insight into Americans’ evolving shopping habits during the holiday shopping season. With the growth in high speed Internet access and the wide use of smartphones and tablets, people are relying less on their work computers to shop than they did when, the digital division of trade group The National Retail Federation, introduced the term ‘‘Cyber Monday.’’

As a result, the period between Thanksgiving and Cyber Monday has become busy for online shopping as well. Indeed, online sales on Thanksgiving Day, traditionally not a popular day for online shopping, rose 32 percent over last year to $633 million, according to comScore. And online sales on Black Friday were up 26 percent from the same day last year, to $1.042 billion. It was the first time online sales on Black Friday surpassed $1 billion.


For the holiday season-to-date, comScore found that $13.7 billion has been spent online, marking a 16 percent increase over last year. The research firm predicts that online sales will surpass 10 percent of total retail spending this holiday season. The National Retail Federation estimates that overall retail sales in November and December will be up 4.1 percent this year to $586.1 billion.


Online shopping tips and deals site released a list of some of the deals retailers are offering on Cyber Monday, including:

Amazon: Up to 90% Off on Cyber Monday Specials

Kmart: Up to 75% Off on Diamond Earrings & More Cyber Monday Specials

GameStop: Up to 60% Off on Cyber Monday Specials

Toys R Us: Up to 70% Off on Thousands of Toys

Best Buy: Up to 50% Off + Free Shipping

Target: Up to 50% Off on Cyber Monday Specials

Walmart: Up to 50% Off on Cyber Monday Specials

Sears: Up to 40% Off on Cyber Monday Specials

Express: 40% Off Sitewide + Free Shipping

E.L.F. Cosmetics: 50% Off Orders $25 or More

Lands’ End: 30% Off Sitewide

Tommy Hilfiger: 40% Off All Orders

Nine West: Buy 2 or More, Get 30% Off Any Items + Free Shipping

Steve Madden: 30% Off All Orders + Free Shipping

Nike: 25% Off Sale Items + Free Shipping

Leapfrog: Save $10-35 on All Bundles

Kohls: 20% Off Sitewide

Crate and Barrel: 15% Off All Orders + Free Shipping