New Amazon tablet plan targets kids

Amazon wants more children to use the Kindle Fire.
Amazon wants more children to use the Kindle Fire.

NEW YORK — Amazon is launching a subscription service for children’s games, videos, and books aimed at getting more kids to use its Kindle Fire tablet devices. Inc. announced Wednesday that the Kindle FreeTime Unlimited service will be available in the next few weeks as part of an automatic software update.

Amazon said subscribers will have access to ‘‘thousands’’ of pieces of content, though the company did not give a specific number.


Children will be able to watch, play, and read any content available to them as many times as they want. Parents can set time limits, however.

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The service, aimed at kids aged 3 to 8, will cost $4.99 per month for one child. It will cost $2.99 per child for members of Amazon Prime, the company’s premium shipping service. Amazon Prime costs $79 per year for free shipping of merchandise.

Family plans for up to six kids will cost $9.99 per month and $6.99 for Prime members.

With the content subscription service, children can browse age-appropriate videos, games, and books and pick what they want to see. They won’t be shown ads and will be prevented from accessing the Web or social media.

Children also won’t be able to make payments within applications.