DETROIT — General Motors is offering generous deals on Chevy Silverado and GMC Sierra pickup trucks after they piled up on dealer lots.
GM is matching or beating discounts from rivals Ford and Chrysler this month. It miscalculated in November when it reduced incentives and truck buyers went looking elsewhere for sweeter deals.
The three Detroit automakers have been vying for new truck business all year as the market continues a slow rebound from the Great Recession. Experts say buyers can now get discounts of $4,500 or more on some of the best-selling vehicles in the country. Throw in low interest rates, sweet lease deals, and abundant financing, and it's a good time for people who are in the market for a truck.
''They're all very competitive with each other right now,'' said Russell Barnett, who owns dealerships around Winchester, Tenn., southeast of Nashville, that sell GM pickups as well as the Ford F-Series and Chrysler's Ram. ''The manufacturers are putting a big emphasis on it, and there are a lot of people in the market.''
GM is offering up to $9,000 off remaining 2012 models pickups and close to $4,500 off 2013s, while the other automakers have either held steady or raised incentives on certain models. Dealers say Chrysler's average incentive is around $5,000, Ford's around $4,000.