Business

Starbucks coffee cups get political

Starbucks stirred the political pot by urging Washington baristas to write “come together” on its cups.

Eva Hambach/AFP/Getty Images

Starbucks stirred the political pot by urging Washington baristas to write “come together” on its cups.

NEW YORK — Starbucks is using its coffee cups to jump into the political fray.

The world’s biggest coffee chain is asking employees at cafes in the Washington, D.C., area to scribble the words ‘‘come together’’ on cups on Thursday and Friday. Chief executive Howard Schultz said it’s a message to lawmakers about the damage being caused by the divisive negotiations over the ‘‘fiscal cliff.’’

Advertisement

While companies generally steer clear of politics, the plea is a sentiment unlikely to cause controversy. If anything, Starbucks could score points with customers and burnish its image as a socially conscious company.

In the summer of 2011, Schultz also asked other CEOs and the public to stop making campaign contributions until politicians found a way to deal with a crisis over the debt ceiling that led to a downgrade in the country’s credit rating.

Get Talking Points in your inbox:
An afternoon recap of the day’s most important business news, delivered weekdays.
Thank you for signing up! Sign up for more newsletters here

As for whether customers will be confused, Schultz said there’s wide public awareness about the negotiations, and Starbucks will use social media to explain the effort.

Associated Press

Loading comments...
Real journalists. Real journalism. Subscribe to The Boston Globe today.
You're reading  1 of 5 free articles.
Get UNLIMITED access for only 99¢ per week Subscribe Now >
You're reading1 of 5 free articles.Keep scrolling to see more articles recomended for you Subscribe now
We hope you've enjoyed your 5 free articles.
Continue reading by subscribing to Globe.com for just 99¢.
 Already a member? Log in Home
Subscriber Log In

We hope you've enjoyed your 5 free articles'

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of BostonGlobe.com
Marketing image of BostonGlobe.com