You can now read 10 articles in a month for free on BostonGlobe.com. Read as much as you want anywhere and anytime for just 99¢.

The Boston Globe

Business

Wendy’s moves past ‘99 cents’ with new value menu

NEW YORK — Wendy’s no longer thinks a hamburger has to be 99 cents to be a deal.

The fast-food company, known for its Frosty shakes and square burgers, has replaced its 99-cent value menu with a beefed up array of options called ‘‘Right Price Right Size,’’ with items ranging from 99 cents to $1.99. At a time when costs for meat, cheese, and other ingredients are rising, the revamped menu is intended to give budget-minded diners options, while giving Wendy’s flexibility on pricing.

Loading comments...

You have reached the limit of 10 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week