ST. LOUIS — Anheuser-Busch InBev said Tuesday that it is introducing a new specialty beer — an amber lager with a higher alcohol content — and will promote its new brew with a Super Bowl ad.
The maker of Budweiser, Bud Light, and other brews will launch Budweiser Black Crown with a 30-second ad on Feb. 3 during Super Bowl 47, though the beer will be available in stores nationwide starting Jan. 21. It will be sold in 12-ounce glass bottles in six- and 12-packs, and in 22-ounce single bottles.
The launch comes a year after Anheuser-Busch InBev introduced Bud Light Platinum, another specialty beer, during the 2012 Super Bowl. Like Budweiser Black Crown, Bud Light Platinum has an alcohol content of 6 percent — Budweiser’s is 5 percent.
Benj Steinman, editor of Beer Marketer’s Insights, said Anheuser-Busch InBev is seeking to compete with the large variety of specialty products now on the market.