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The Boston Globe

Business

EU court settles the Bud question

BRUSSELS — Ask for a ‘‘Bud’’ in the European Union and the only one you’ll get from now on is by the brewing giant AB InBev, an EU high court ruled Tuesday in a rejection of a challenge from the Czech company Budejovicky Budvar.

AB InBev claimed victory in the latest round in the century-long fight between the two companies over the right to put the word Budweiser, one of beer’s biggest brand name, on their bottles and kegs. The company — which owns the Anheuser-Busch beer — added that it now has the ‘‘right to a Bud trademark registration valid throughout the entire European Union.’’

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