Strategy Analytics: Global smartphone shipments hit record 700m units in 2012

Global smartphone shipments grew 43 percent annually to reach a record 700 million units in 2012, according to Strategy Analytics, a global research and consulting firm headquartered in Newton.

Samsung was the most popular brand, capturing 30 percent marketshare worldwide and extending its lead over Apple and Nokia, the firm said.

“Global smartphone shipments grew 38 percent annually from 157.0 million units in Q4 2011 to 217.0 million in Q4 2012,” Neil Shah, a senior analyst at Strategy Analytics, said in a statement. “Global smartphone shipments for the full year reached a record 700.1 million units in 2012, increasing robustly from 490.5 million units in 2011.”


In a separate statement, Strategy Analytics executive director Neil Mawston added that Apple had a 19 percent marketshare in 2012, roughly the same as in the previous year.

Get Talking Points in your inbox:
An afternoon recap of the day’s most important business news, delivered weekdays.
Thank you for signing up! Sign up for more newsletters here

Apple did well in North America, but its performance was “offset partly by its limited presence in high-growth emerging markets such as Africa,” Mawston said.

Nokia’s marketshare dropped rom 16 percent to 5 percent during the past year, firm analyst Linda Sui said.

Chris Reidy can be reached at