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    Burger King profit up, but chain gets aggressive

    Jean-Paul Pelissier/Reuters/Files

    NEW YORK — A revamped menu helped boost Burger King’s profit in the fourth quarter but now the world’s second biggest hamburger chain said it needs to play up value more aggressively to compete with rivals.

    The Miami-based chain said Friday that sales in the new year are trending ‘‘modestly negative’’ as the broader fast-food industry fights to attract cash-strapped diners with cheap eats.

    For the three months ended Dec. 31, Burger King earned $48.6 million, or 14 cents per share. That compares with $25 million, or 7 cents per share, a year earlier.


    Removing one-time costs, earnings were 23 cents per share. Analysts polled by FactSet expected 15 cents per share.

    Associated Press