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McDonald’s plans more limited-time menu items

NEW YORK — McDonald’s is getting rid of its Chicken Selects and Fruit & Walnut Salad and considering cutting Angus burgers as it tries to freshen up its menu with more limited-time items.

The world’s biggest hamburger chain recently introduced Fish McBites and is planning a new McWrap chicken sandwich that will be larger than its Snack Wraps.

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After years of outperforming rivals, McDonald’s has been struggling as competitors including Burger King and Wendy’s step up their marketing and menu offerings.

In a shakeup late last year, Oak Brook, Ill.-based McDonald’s ousted the head of its US business. The move came after a key sales figure dropped for the first time in nearly a decade. Chief executive Don Thompson, who took the top spot this summer, has said the company has a strong pipeline of new items for 2013.

Some McDonald’s operators may welcome the company’s plans to stop serving some items. ‘‘The menu at McDonald’s has gotten so broad and so jumbled that nothing sells in large numbers,’’ said Richard Adams, a former McDonald’s franchisee who now consults for franchisees.

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