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Adidas cuts forecast after $353m loss

BERLIN — Adidas, the second-largest sporting-goods maker, reported a fourth-quarter loss after revising down growth assumptions for the Reebok brand and forecast 2013 profit below analysts’ estimates.

The net loss was $353 million after charges for asset impairment of $347 million, the Herzogenaurach, Germany, company said Thursday. Net income in 2013 may rise to between $1.16 billion and $1.20 billion, Adidas said, compared with the $1.25 billion average estimate of 26 analysts.

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Adidas said the impairment charge was caused mainly by an adjustment of its growth assumptions for Reebok, particularly in North America, Latin America, and Brazil, and a rise in discount rates because of Europe’s debt crisis. The company cut its sales forecast for the year in November on reduced expectations for the Reebok and Rockport brands and a suspension of the National Hockey League season.

Michael Romer, an analyst at Bank Sarasin & Cie AG, wrote that fourth-quarter performance was ‘‘mixed.’’

Reebok has weighed on Adidas’s growth since it was acquired in 2006.

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