Judge approves sale of Twinkies

The new owner says Twinkies could be back on store shelves by summer.
Brennan Linsley/AP/File
The new owner says Twinkies could be back on store shelves by summer.

NEW YORK — A bankruptcy judge on Tuesday approved the sale of Twinkies to a pair of investment firms, one of which has said it hopes to have the cakes back on shelves by summer.

Hostess Brands Inc. is selling Twinkies, Ding Dongs, Ho Hos, and other brands to Apollo Global Management and Metropoulos & Co. for $410 million. Evan Metropoulos, a principal of the latter firm, said that he wants to have the snack cakes back on shelves by June.

‘‘There’s no mistake, we’ve got to move smartly, we’ve got to move quickly,’’ Metropoulos said. He also said that comedians Will Ferrell and Zach Galifianakis are at the top of his ‘‘wish list’’ for potential pitchmen.


Judge Robert Drain of the US Bankruptcy Court of the Southern District of New York also approved the sale of Wonder bread to Flowers Foods, which makes Tastykakes and other breads. Flowers, based in Thomasville, Ga., would also get Nature’s Pride, Butternut, Home Pride, and Merita as part of the $360 million deal. Hostess has said the Justice Department is reviewing that sale.

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The sale of Beefsteak to Grupo Bimbo was also approved.

A separate hearing is scheduled for April 9 to approve the sale of Drake’s cakes.

Associated Press