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The Boston Globe

Business

GM tries to make Buick cool again

Redesigns some models to appeal to under-40 set

NEW YORK — Stop me if you’ve heard this one before: There’s this famous car brand whose average driver is more familiar with Social Security than social media.

General Motors Co. will make another attempt to get Buick to appeal to younger buyers with freshened up versions of the Regal midsize sports sedan and the LaCrosse large luxury car. GM unveiled the pair Tuesday ahead of the New York auto show.

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