New England Coffee, the Malden-based coffee roaster, said it is unveiling Boston Strong Coffee, a product designed to raise money to support the Boston Marathon bombing victims.
The company said it will donate 100 percent of the profits with every Boston Strong Coffee purchase to the One Fund Boston through Sept. 2.
The one-pound package, which features the Boston Marathon colors of yellow and light blue, is blend of medium-roasted Colombian and Central American beans kicked up with a bit of French Roast, the company said. A one-pound bag of Boston Strong Coffee will have a suggested retail price of $9.
New England Coffee packaged coffee is available in supermarkets across the US and brewed at more than 5,000 foodservice locations.
Chris Reidy can be reached at email@example.com.