You can now read 5 articles in a month for free on Read as much as you want anywhere and anytime for just 99¢.

Around the Region

Hasbro expands ‘Angry Birds’ deal

The original “Angry Birds” mobile game was launched in 2009.

Lucas Jackson/Reuters/file 2011

The original “Angry Birds” mobile game was launched in 2009.

Hasbro Inc., the Rhode Island toy maker known for such products as G.I. Joe and Mr. Potato Head, and Rovio Entertainment announced an expanded licensing agreement for Hasbro to develop toys and physical games based on the globally popular “Angry Birds” brand.

Rovio Entertainment Ltd. is an entertainment media company headquartered in Finland and the creator of the “Angry Birds” characters franchise.

Continue reading below

“The new agreement makes Hasbro the premier toy licensee for ‘Angry Birds,’ including the upcoming game ‘Angry Birds Go!’ set to be released this year,” the two companies said in a press release. “In addition, Hasbro will continue to develop and expand their already highly successful collaboration with ‘Angry Birds Star Wars’ from Rovio Entertainment and LucasFilm.”

The original mobile game was launched in 2009 and remains the number one paid app of all time, the release added.

“ ‘Angry Birds’ is one of the most recognizable entertainment franchises in the world and we’re thrilled Rovio has chosen Hasbro as its premier toy and game licensee,” John Frascotti, Hasbro’s chief marketing officer, said in a statement. “With the new ‘Angry Birds Go!’ property and additional upcoming collaborations between the companies, Hasbro looks forward to delivering more innovative ‘Angry Birds’ toys and games to kids and families across the globe.”

Loading comments...

Wake up with today's top stories.

Want each day's news headlines delivered fresh to your
inbox every morning? Just connect with us
in one of the following ways:
Please enter a valid email will never post anything without asking.
Privacy Policy
Subscriber Log In

You have reached the limit of 5 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of
Marketing image of