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Hasbro expands ‘Angry Birds’ deal

The original “Angry Birds” mobile game was launched in 2009.

Lucas Jackson/Reuters/file 2011

The original “Angry Birds” mobile game was launched in 2009.

Hasbro Inc., the Rhode Island toy maker known for such products as G.I. Joe and Mr. Potato Head, and Rovio Entertainment announced an expanded licensing agreement for Hasbro to develop toys and physical games based on the globally popular “Angry Birds” brand.

Rovio Entertainment Ltd. is an entertainment media company headquartered in Finland and the creator of the “Angry Birds” characters franchise.

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“The new agreement makes Hasbro the premier toy licensee for ‘Angry Birds,’ including the upcoming game ‘Angry Birds Go!’ set to be released this year,” the two companies said in a press release. “In addition, Hasbro will continue to develop and expand their already highly successful collaboration with ‘Angry Birds Star Wars’ from Rovio Entertainment and LucasFilm.”

The original mobile game was launched in 2009 and remains the number one paid app of all time, the release added.

“ ‘Angry Birds’ is one of the most recognizable entertainment franchises in the world and we’re thrilled Rovio has chosen Hasbro as its premier toy and game licensee,” John Frascotti, Hasbro’s chief marketing officer, said in a statement. “With the new ‘Angry Birds Go!’ property and additional upcoming collaborations between the companies, Hasbro looks forward to delivering more innovative ‘Angry Birds’ toys and games to kids and families across the globe.”

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