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The Boston Globe

Business

Shaw’s supermarket ends its rewards program

There’s about to be one less card taking up space in your wallet. Shaw’s has gotten rid of its Rewards Card.

The West Bridgewater supermarket chain on Friday eliminated its loyalty card that offered shoppers sale prices on selected items. Now, Shaw’s says, anyone can enjoy “card-free savings” throughout the store, with a focus on lower pricing for items shoppers buy most, such as milk, bread, and eggs. The store will also continue to have its weekly sales.

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