NEW YORK — Groupon Inc., the biggest daily deals website, is adding an online restaurant-booking service that offers discounted meals as the company seeks to bolster revenue amid waning demand for its Web coupons.
Groupon Reserve will let customers use Savored.com’s reservations engine to find tables, Groupon said. It’s starting in 10 cities and will expand in the United States and overseas by the end of 2013.
Groupon, which started out by promoting discounts via e-mail alerts, is challenging reservation services such as OpenTable as consumers buy fewer daily deals. The restaurant platform will give users a discount without requiring prepayment or vouchers.
Groupon Reserve will also add premium deals for beauty, travel, and entertainment brands as well as bookings for spas, salons, and hotels. The company makes money by offering discounts from businesses. It then shares the revenue with the businesses.