Business

Conferences end licensing deals with EA Sports

NEW YORK — The Big Ten, Pac-12, and Southeastern Conference are following the NCAA’s lead and will no longer allow EA Sports to use league logos in its college football video games.

The NCAA said last month it will no longer allow Electronic Arts Inc. to use its logo starting next year. The move comes as the NCAA fights a high-profile lawsuit that says the governing body owes millions of dollars to former players for allowing their likenesses to be used for free.

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ESPN first reported the SEC would end its licensing agreement with EA, and a spokesman confirmed that to the AP Wednesday. Spokesmen for the Big Ten and Pac-12 said their conferences also will not renew agreements with EA.

The conference contracts do not cover individual schools, which can sign their own licensing deals.

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Big 12 spokesman Bob Burda said in an e-mail to the AP that ‘‘there is no change in status for the Big 12 Conference at this time.’’

Associated Press

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