Business

Campbell K-cups to make Keurig into soup machine

NEW YORK — If you ever wanted soup to come out of your coffee machine, you’re in luck.

Campbell Soup Co. will offer K-cup soup packs that can be made with Green Mountain’s popular single-serve coffee machines. The soups include a K-cup pack of broth that is brewed over a packet of dry pasta and vegetables.

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‘‘It’s delicious soup at the touch of a button,’’ said Campbell’s chief executive, Denise Morrison.

Green Mountain says its machines are designed so the system is cleansed by the brewing process, meaning there is no danger soup and coffee flavors will mix. In addition cups for coffee and tea, Green Mountain offers K-cups for fruit drinks and hot cocoa.

Nutrition information for K-cup soups was not available because the companies are still working through product details, Campbell said. But the companies are calling the soup packs snacks.

Campbell and Green Mountain said they will launch three varieties next year, including Chicken Broth & Noodle.

Campbell has been trying to reinvigorate sales of its flagship soup business with new flavors and packaging to appeal more to people in their 20s and 30s. Its Go soups, for example, come in flavors such as Moroccan Style Chicken and in pouches that can be microwaved.

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Morrison said the K-cup soups represent another push into higher-growth areas.

The company, which also makes Pepperidge Farm cookies and Prego spaghetti sauces, has been trying to diversify its portfolio as people opt for foods they feel are fresher or healthier. It recently bought Bolthouse Farms juices and Plum Organics baby food.

Associated Press

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