Panjiva’s Halloween prediction: Skies overcast with witches and a werewolf front moving in
It’s shaping up to be a traditional Halloween when it comes to choosing trick-or-treat outfits, with witches and vampires likely to be rampant.
So concludes Panjiva Inc.
A firm with offices in New York and Cambridge, Panjiva analyzes bills of lading for ships bringing goods to the United States. The technologies that Panjiva uses for that analysis were developed under the leadership of company cofounder James Psota, a computer scientist from the Massachusetts Institute of Technology. Panjiva sells its data and analysis to manufacturers and suppliers.
Panjiva looked closely at what kind of Halloween costumes were being shipped in for US retailers between June and August, the time period when most merchants get their Halloween supply chains moving.
“Witch costumes are leading this year’s costume charge, with zombie and vampire dress coming in a close second,” said a Panjiva media advisory. “This means that retailers are betting consumers will stick to the classic Hallows Eve attire that have proven favorites time and time again, instead of purchasing expensive ‘it’ costumes like President Putin or Edward Snowden.”