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The Boston Globe

Business

Market Movers

J.C. Penney to open on Thanksgiving

Last year, J.C. Penney didn’t open on the holiday.

Associated Press

Last year, J.C. Penney didn’t open on the holiday.

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J.C. Penney will open its doors on Thanksgiving evening to kick off the holiday shopping season, as the beleaguered retailer hopes to get back in the game for the crucial selling period. It will open most of its 1,100 stores at 8 p.m. on the holiday, the same as rival Macy’s, and will close at 9 p.m. the following day. Last year, Penney didn’t open until 6 a.m. Friday. Penney is also hiring at least 35,000 seasonal workers for the holidays, nearly 50 percent more than a year ago.

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