Business

Around the Region

TripAdvisor breaks ground on HQ

TripAdvisor Inc., a travel review website currently based in Newton, held a Monday groundbreaking ceremony for its new 282,000-square-foot headquarters at Center 128 in Needham.

TripAdvisor tapped into the power of social media right from the company’s start in 2000 by inviting travelers to write online reviews of hotels and attractions.

Advertisement

The company recently launched its first TV ad campaign. The tag line: “Every experience counts.”

The company said at that time that there were 260 million unique visitors to TripAdvisor every month.

Get Talking Points in your inbox:
An afternoon recap of the day’s most important business news, delivered weekdays.
Thank you for signing up! Sign up for more newsletters here

Among the dignitaries at the ceremony were Governor Deval Patrick, Needham Board of Selectman chairman Dan Matthews, and Justin Krebs, principal of Normandy Real Estate Partners, said TripAdvisor.

Chris Reidy

Chris Reidy can be reached at reidy@globe.com.
Loading comments...
Real journalists. Real journalism. Subscribe to The Boston Globe today.
We hope you've enjoyed your free articles.
Continue reading by subscribing to Globe.com for just 99¢.
 Already a member? Log in Home
Subscriber Log In

We hope you've enjoyed your 5 free articles'

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of BostonGlobe.com
Marketing image of BostonGlobe.com