NEW YORK — Kellogg is planning to cut its global workforce by 7 percent as the maker of Frosted Flakes, Rice Krispies, and Special K struggles to convince Americans to eat more cereal.
The company, which also makes Pop Tarts and Eggo waffles, also said Monday that it expects earnings per share for the year to be toward the lower end of its previous projection as a result of weaker-than-expected sales.
According to FactSet, Kellogg has 31,000 employees, suggesting the company plans to cut about 2,170 jobs.
Kellogg said the workforce reductions will take place by the end of 2017, along with plant consolidations and other cost-cutting measures it’s dubbing ‘‘Project K.’’
Kellogg, based in Battle Creek, Mich., has been struggling to boost cereal sales in its flagship North American market. Although cereal remains a huge business, Americans are increasingly reaching for foods that they can eat on the go.
For the quarter, Kellogg Co. said earned $326 million, or 90 cents per share. Not including one-time items, it earned 95 cents per share, which was above the 89 cents per share Wall Street expected.