The Boston Globe has hired former Hill Holliday chief executive Mike Sheehan as a consultant to help improve advertising sales, starting next week.
Sheehan, 53, led the Boston advertising agency for the past decade, handling such clients as Bank of America Corp. and Dunkin’ Brands Group. He moved into a part-time chairman’s role at the firm last May and has been advising several companies involved in digital advertising. He also serves as treasurer of the One Fund Boston, the charitable foundation for victims of the Boston Marathon attacks.
“The Boston Globe is very fortunate that Mike has offered his significant knowledge and skills in order to focus on Globe advertising,’’ said John Henry, the Globe’s new owner.
“Newspapers worldwide have been in a secular decline in advertising, but Mike is a strong advocate of the strength of local advertisers and is uniquely qualified to create new models regionally and nationally,’’ Henry said. “Like so many in our community, Mike believes a strong Boston Globe is imperative to this region’s future.”
Sheehan will spend about three days a week at the Globe, working with the advertising staff, publisher Christopher Mayer said in an announcement. He said Sheehan will bring a “forward-looking, customer-centric perspective.”
Beth Healy can be reached at Beth.Healy@globe.com