Colo. brewery jabs Patriots, but fumbles snap

Handout photo

A Colorado brew pub unveiled a beer Thursday called “Brett on the Broncos,” billing it as too strong to be paired with New England clam chowder or Boston baked beans in a fermented show of smack talk ahead of Sunday’s AFC Championship Game between the Patriots and Broncos.

The West Flanders Brewing Company in Boulder debuted the beer during its weekly single-keg series introduced by craft brewing consultant Marty Jones, who is known for unusual beers, including one made with bull testicles. The “Brett” in the beer name is a take on the yeast used to make it: Brettanomyces.

Before a bartender could draw the first pint, however, the NFL served West Flanders with a cease and desist letter, demanding that the brew pub drop the “Brett on the Broncos” name because it infringes on league trademarks. West Flanders promptly called an audible: It’s now labeled “Omaha! Omaha! Brett,” a nod to a favorite play Denver quarterback Peyton Manning yells out at the line of scrimmage.


Whatever the name, West Flanders says the brew is inspired by the Broncos’ record-setting offense and describes it as “a winning, gloriously golden wonder deep with unstoppable flavors.”

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Too bad Manning declared his preference for Bud Light after last week’s playoff win over the San Diego Chargers.

“His comment gave all of us in the Colorado craft beer world the chills,” Jones said. “The guy has been here for two years, and he clearly has not fully acclimated to the culture.”

Patriots fans delight in pointing out that Manning, with a 10-11 record in the postseason, has not fully acclimated to the playoffs, either.

In a display of mock hospitality, Jones said West Flanders would offer complimentary drinks to Patriots players who visit the brew pub between 3 p.m. and 6 p.m. on Sunday — the three-hour window when the game will be played.


Meanwhile, supermodel Gisele Bundchen, wife of Pats quarterback Tom Brady, can stop in for a free drink any time, Jones added.

Callum Borchers can be reached at callum. Follow him on Twitter @callumborchers.