NEW YORK — Kraft Foods Group is removing artificial preservatives from its most popular individually wrapped cheese slices. The change affects Kraft Singles in the full-fat American and White American varieties, which Kraft says account for the majority of the brand’s sales.
Sorbic acid is replaced by natamycin, which Kraft says is a ‘‘natural mold inhibitor.’’
Last week, Subway said it was removing a chemical from its bread after a popular food blogger, Vani Hari, started a petition noting the ingredient is also used in yoga mats.
The ingredient, azodicarbonamide, is an approved additive and can be found in a wide variety of products, including those sold by McDonald’s and Starbucks. But Hari said she targeted Subway because of its healthy-food image.
New Kraft packages also come stamped with a red circle noting they have no artificial preservatives or flavors.
Kraft says its cheese slices haven’t used artificial flavors for many years, but that it just recently decided to advertise that aspect of the product.