Business

Moviefone is hanging up, but its app goes on

LOS ANGELES — Mr. Moviefone’s lines are going dead.

For 25 years, residents of America’s biggest cities have been able to call 777-FILM to get movie listing information and buy tickets. The service’s booming greeting became a cultural catch phrase: “Hello, and welcome to Moviefone!”

Advertisement

Over the weekend, callers were told the automated service would soon go silent, overtaken by new technology and shifting consumer habits.

“The 777-FILM numbers will no longer be in service in the near future,” intones a man with a voice decidedly scrawnier in timbre than Mr. Moviefone’s. “To buy tickets and for all of your showtime information please download the free Moviefone app on your smartphone or iPad.”

Get Business Headlines in your inbox:
The Globe's latest business headlines delivered every morning, Monday through Friday.
Thank you for signing up! Sign up for more newsletters here

Russ Leatherman, a founder of Moviefone who provided the famous greeting, left the company in November.

The automated telephone service will be disconnected in about a month, before a planned reintroduction of the Moviefone brand by AOL and BermanBraun, a Web and television company.

“The call-in service has been in pretty steady decline,” said Jeff Berman, president of BermanBraun. “Our customers are much more interested in our award-winning app, and we need to invest our resources in the future, part of which involves a major reimagining of Moviefone.”

Advertisement

At its peak in the mid-1990s, Moviefone received more than 3 million calls a week.

Loading comments...
You're reading  1 of 5 free articles.
Get UNLIMITED access for only 99¢ per week Subscribe Now >
You're reading1 of 5 free articles.Keep scrolling to see more articles recomended for you Subscribe now
We hope you've enjoyed your 5 free articles.
Continue reading by subscribing to Globe.com for just 99¢.
 Already a member? Log in Home
Subscriber Log In

We hope you've enjoyed your 5 free articles'

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of BostonGlobe.com
Marketing image of BostonGlobe.com
Already a subscriber?
Your city. Your stories. Your Globe.
Yours FREE for two weeks.
Enjoy free unlimited access to Globe.com for the next two weeks.
Limited time only - No credit card required!
BostonGlobe.com complimentary digital access has been provided to you, without a subscription, for free starting today and ending in 14 days. After the free trial period, your free BostonGlobe.com digital access will stop immediately unless you sign up for BostonGlobe.com digital subscription. Current print and digital subscribers are not eligible for the free trial.
Thanks & Welcome to Globe.com
You now have unlimited access for the next two weeks.
BostonGlobe.com complimentary digital access has been provided to you, without a subscription, for free starting today and ending in 14 days. After the free trial period, your free BostonGlobe.com digital access will stop immediately unless you sign up for BostonGlobe.com digital subscription. Current print and digital subscribers are not eligible for the free trial.