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WhatsApp on track for 1b users, Mark Zuckerberg says

Mark Zuckerberg couldn’t skirt questions about Facebook’s decision to pay a staggering $19 billion for WhatsApp.

David Ramos/Getty Images

Mark Zuckerberg couldn’t skirt questions about Facebook’s decision to pay a staggering $19 billion for WhatsApp.

NEW YORK — Mark Zuckerberg, who is known for his outsized ambitions for Facebook, is applying a similar long-term vision to bringing the Internet to the billons of people around the world who don’t already have access.

The 29-year-old chief executive of Facebook Inc. discussed long-term plans for a world in which everyone is able to get online during an onstage interview at the Mobile World Congress in Barcelona on Monday.

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It was Zuckerberg’s most high-profile appearance yet at the world’s largest mobile trade show, signaling Facebook’s growing influence in mobile communications. The company’s mobile footprint has only expanded with its decision to buy WhatsApp, the wildly popular smartphone messaging service, in a surprise deal announced last Wednesday.

While Zuckerberg spent most of his time discussing Internet.org, the ambitious project that aims to get the world online, he couldn’t skirt questions about Facebook’s decision to pay a staggering $19 billion for WhatsApp.

‘‘WhatsApp is a great company and a great fit for us,’’ Zuckerberg said, calling the service the ‘‘most engaging’’ mobile application that has ever existed — and one that’s well worth its price.

With 465 million monthly members, the service is growing at a faster pace than Facebook ever has, and Zuckerberg believes WhatsApp is on track to reach a billion users. It’s because of that potential, and not WhatsApp’s current revenue stream, that Zuckerberg thinks WhatsApp is worth more than $19 billion. In comparison, Twitter Inc., which has 241 million users, is worth roughly $32 billion, based on its stock price Monday.

Even so, Facebook investors should not expect a windfall from WhatsApp any time soon. Zuckerberg said the acquisition will allow the startup to focus on growing its user base — and not on making money — over the next five years or so.

That echoes earlier comments from WhatsApp CEO Jan Koum at the wireless show. Koum, who announced that WhatsApp will soon offer voice calling as it works to lure more users to its service, stressed that his company has no plans to add ‘‘marketing’’ or advertising to the service and that its staff of 55 is unlikely to grow much.

‘‘We want to operate as a startup,’’ Koum said.

Though they have known each other for years, Zuckerberg and Koum worked out the Facebook-WhatsApp deal in the 11 days before it was announced.

Zuckerberg said that it wasn’t until the pair became aligned on the vision for Internet.org and getting everyone in the world connected that they started talking about combining their companies.

Relatively unknown until now in the United States, WhatsApp is popular in other countries, both in Europe and in emerging economies.

Koum and cofounder Brian Acton, both former Yahoo engineers, started the company five years ago.

Unlike Facebook, WhatsApp eschews advertising and instead charges people 99 cents a year after the first year to use the service.

On the surface, Facebook and WhatsApp appear to hold divergent views on a number of matters, but Zuckerberg said the companies share a common vision in making the world more connected.

Some 70 percent of world’s population, or 5 billion people, are without Internet access.

And access, Zuckerberg said, is growing slower than many people in the Internet-connected world believe. When he unveiled Internet.org last summer, Zuckerberg noted that since the wealthiest members of the world’s population are already connected to the Internet, getting the next billions online is unlikely to be profitable any time soon, if ever.

On Monday, Zuckerberg acknowledged that he ‘‘can’t construct a model’’ in which Internet.org’s efforts will be profitable for Facebook in the near future.

‘‘I think we are probably going to lose money on this for quite a while,’’ he said, though he added that over time there will probably be some benefit to Facebook.

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