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Berkshire buys into a digital firm

Catalina, a Florida company that uses digital media to help supermarkets and consumer brands in customer loyalty campaigns, said the Boston investment firm Berkshire Partners LLC has agreed to acquire majority control of Catalina from Hellman & Friedman LLC, a private equity investment firm.

A press release did not include financial details.

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Stop & Shop, Star Market Gillette, Ocean Spray, Samuel Adams, Dunkin’ Donuts, and Ben & Jerry’s are all Catalina customers.

Catalina plans to continue expanding its 1,350-employee workforce, which includes operations in St. Petersburg, Fla.; Boston; Chicago; Paris; and Tokyo.

“We are attracted to Catalina’s unique ability to translate shopper data into personalized media at mass scale,” said Brad Bloom, of Berkshire Partners. “We look forward to working alongside Catalina’s leadership team to accelerate their capacity to serve the world’s leading . . . retailers and brands.”

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