Noodles & Co., the Denver chain of pasta restaurants, is coming to Massachusetts with the first in a series of stores set to open in Shrewsbury next month.
The restaurants serve a variety of noodle dishes from all over the world, ranging from a Wisconsin Mac & Cheese to a Bangkok Curry, as well as soups, salads, and flatbread.
“We’re excited to finally be able to open and begin serving guests in Massachusetts,” said Kevin Reddy, chief executive of Noodles & Co. “We’re excited about the proven track record and culture of the partner that we have. We think it’s going to be a great partnership.”
The Shrewsbury restaurant, located in the White City Shopping Center, is the first of 10 stores franchisee Michael Hamra will open in the Boston area over the next three years. Hamra, who currently owns 16 Panera Bread locations in Greater Boston, plans to open a second Noodles restaurant in Burlington in May and a third in Nashua, N.H., this summer.
“There’s nothing like it in this market, and it’s very unique,” Hamra said. “In the daytime it’s perfect for people in office space that are looking for something high quality and quick. At night it’s great for families. It’s a place you can relax, and the price point is good.”
There are 380 US Noodles restaurants, most of which are concentrated in the middle of the country. The company has stores in the Maryland, Washington, D.C., Virginia, and the Carolinas. Now it is pushing up the coast into the Northeast.
The Shrewsbury location will be the company’s second restaurant in New England. It opened a restaurant in West Hartford, Conn., in 2012.
“When we look at the Northeast we see a tremendous population and a lot of opportunity for eating and drinking dollars,” Reddy said. “One of the things we’re excited about in Boston is the higher education level, the population base of more than six million people, higher income, and the diversity of the population growth. We believe it fits with the strength of the brand because we have such diversity and choice on our menu.”
Taryn Luna can be reached at firstname.lastname@example.org. Follow her on Twitter @tarynluna.