On National Doughnut Day, Dunkin’ has a deal for you

(Photo taken from the Dunkin’ website)

What March 17th is to green beer and riot uncouth, what Dec. 31 is to noisemakers and party hats, the first Friday of June is to bakers and doughnut-meisters.

In the culinary calendar, the first Friday of June --- a.k.a. today --- is when discerning gourmets celebrate National Doughnut Day. And it goes without saying that Dunkin' Donuts is very much on board with the holiday program.

And so is Wall Street, for that matter. At the Nasdaq Stock Market, where the shares of Dunkin's corporate parent are listed, Dunkin' is scheduled to ring the opening bell. What's more, for one day, and one day only, Nasdaq will unofficially change its name to NasDDaq. Or so Dunkin' claims.


And it won't be just plutocrats who will be surfeiting themselves on sinkers and Boston creams. This is a holiday for all the people.

In a press release, Canton-based Dunkin' added that it is "serving guests a free donut of their choice (while supplies last) with the purchase of any beverage. The offer is good all day today at participating Dunkin' Donuts restaurants nationwide."

The chain, which has nearly 11,000 restaurants in 33 countries, is using the holiday occasion to give a shout-out to one of its newest offerings --- the Blueberry Cobbler Donut. According to the chain, this yeast shell doughnut includes such ingredients as blueberry filling, white dipping icing, and coffee cake streusel topping.

Legend has it that National Doughnut Day is the creation of the Chicago Salvation Army, which wished to salute the women who served doughnuts to Doughboys about to decamp to the battlefields of World War I.

More coverage:

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Chris Reidy can be reached at