Business

Not everyone immersed in virtual reality at E3

Traditional firms still skeptical on technology

An attendee tried out the Virtuix Oculus Rift and Omni Treadmill game at the E3 Expo.

KEVORK DJANSEZIAN /Reuters

An attendee tried out the Virtuix Oculus Rift and Omni Treadmill game at the E3 Expo.

LOS ANGELES — While the lines to try virtual reality have been among the longest at the Electronic Entertainment Expo, the buzzed-about technology isn’t necessarily a dominating force at the game industry’s annual gathering, not when there are dozens of other queues — and financial prospects — for traditional games.

Sony and Oculus VR, the start-up that launched the latest VR obsession two years ago and was purchased by Facebook earlier this year for $2 billion, haven’t announced plans to bring their respective headsets to market. That hasn’t stopped the companies from touting VR with demonstrations in front of and behind closed doors at E3.

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There are only a handful of VR creations from smaller developers on display at E3, such as ‘‘Words With Friends’’ co-creator Paul Bettner’s cartoony platformer ‘‘Lucky’s Tale,’’ indie developer Piotr Iwanicki’s time-bending shooter ‘‘Superhot,’’ and former Microsoft creative director Adam Orth’s space odyssey ‘‘Adr1ft.’’

‘‘I’ve always wanted to work in VR,’’ Orth said. ‘‘From the very first moment I had the idea for this game, I said it’s going to be in VR.”

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Richard Marks, the senior director of research and development at Sony Computer Entertainment America, has been showing off the latest demos for Sony’s prototype Project Morpheus headset, including a street luge game that simulates careening down a traffic-filled roadway as players lie on a beanbag in the real world.

Sony’s rivals remain less optimistic about the technology, despite the strides that Oculus and the PlayStation maker have made.

Phil Spencer, head of Microsoft’s Xbox division, and Reggie Fils-Aime, president at Nintendo of America, voiced concerns about the potential of VR following their E3 briefings.

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‘‘For us, it’s all about fun gameplay,’’ said Fils-Aime. ‘‘That’s what we want. We want a fun, compelling experience. Right now, the technology isn’t quite there yet, in our view.”

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