DENVER — The marijuana in those pot brownies isn't the only thing that can potentially make consumers sick. The industry and regulators are taking a closer look at how marijuana-infused edibles are made.
The thriving edible marijuana industry in Colorado is preparing for new testing requirements — due to take in effect in October — to make sure the products are safe to eat and drink.
While consuming too much of an edible has been connected to at least one death and a handful of hospital visits since retail recreational sales of marijuana began in January, officials say there have been no reports of anyone getting a food-borne illness from edibles.
Still, activists, producers, and officials agree that safety testing is long overdue for a sector of the new marijuana market that, according to one industry estimate, has seen the sale of at least 8 million pieces this year.
Food safety testing is necessary ''to building any sort of credibility for the industry . . . to create that public confidence that we're not just a bunch of stupid kids throwing marijuana into cookies and putting them on the market,'' said Jazzmine Hall-Oldham, general manager of Bakked, which makes cannabis concentrates and marijuana-infused chocolate bars.
With federal help in regulating production nonexistent because the drug is illegal under federal law, state and local governments have had to assemble a patchwork of health and safety regulations for foods with cannabis.
The agency that regulates Colorado's marijuana industry, the state Department of Revenue, requires marijuana manufacturing facilities to meet the same sanitation requirements as retail food establishments, including adequate hand-washing and refrigeration.
But the question of whether the state's 51 licensed recreational edible-marijuana makers meet those standards is left to local health departments, said agency spokeswoman Natriece Bryant. State regulations requiring them also to pass tests for common food contaminants — such as E. coli and salmonella — don't take effect until the fall.
In Washington state, where retail sales are expected to begin the week of July 7, regulations call for samples of all marijuana sold for consumption to clear a ''microbiological screening,'' whether it's in edible, smokeable, or concentrate form.