New Baskin-Robbins research: A scoop of chocolate ice cream equals a ‘dose of happy’
Forget expensive therapy sessions and magical elixirs designed to buck you up. For someone feeling glum, a serving of ice cream can be a “dose of happy,” especially if the ice cream is chocolate and it’s dished up with “mood enhancing ingredients” such as coffee, almonds, or mint.
So suggests some new research from Baskin-Robbins, the Canton-based ice cream chain that shares a corporate parent with Dunkin’ Donuts.
To help with this project, Baskin-Robbins said it partnered with Juliet A. Boghossian, a behavioral food expert and founder of Food-ology.
According to Baskin-Robbins, Food-ology is an “original methodology that links food-related habits to personality traits and behavioral tendencies.”
Looking to stamp out gloominess and summer funks, Baskin-Robbins handed Boghossian a tough assignment: Find out which of the more than 1,000 flavors in the Baskin-Robbins ice cream data-base are most likely to induce happiness.
Using a methodology that could hurt the thinking cap of a Harvard professor, Boghossian concluded that chocolate, jamoca coffee, very berry strawberry, rocky road, and vanilla are the flavors most likely to uplift a person who’s feeling moody and low.
“It’s surprising to most people when they learn that specific ice cream flavors can increase one’s happiness more than others,” Boghossian said in a statement. “For example, the ice cream flavors enjoyed as a child can actually trigger happy memories, release tension, and remove distractions in the moment. Ice cream lovers can also consume a dose of happy by choosing a flavor with mood enhancing ingredients like chocolate, coffee, almonds, or mint.”
In case you’re wondering why such research has just come to light, consider that July happens to be National Ice Cream Month, which on the Baskin-Robbins calendar is also known as a month of sundaes.
Or ice cream cones, for that matter. As part of its celebration of National Ice Cream Month, Baskin-Robbins said it offering customers “a free freshly-baked waffle cone upgrade with the purchase of a double scoop of Baskin-Robbins ice cream. The offer is available at participating Baskin-Robbins shops nationwide throughout the summer months.”
The Baskin-Robbins chain currently numbers 7,300 retail shops in nearly 50 countries.