Roche Bros., the Wellesley-based supermarket chain, is set to open a Brothers Marketplace store Wednesday in Medfield, and an outdoor mural at the store pays tribute to the town’s retail history.
According to Aimee Morgida, the company’s director of operations, the mural is “a paint rendition of a photograph of the front of the old Lords building – from the 1940s or so judging by the cars in the picture.” The mural artist is Ian Gaudreau.
Lords was a department store that sold such products as toys, sporting goods, clothing, hardware, and candy, Roche Bros. said; Lords closed last year.
If there was a general-store Norman Rockwell/Americana vibe to Lords, Brothers Markeplace aims to be a right-on-time meal-solutions provider with a “farmer’s market-like flair.”
Roche Brothers opened the first Brothers Marketplace in Weston earlier this year. That store has a footprint of just over 1,100 square feet. A traditional Roche Bros. supermarket ranges in size from about 30,000 to 70,000 square feet. The Medfield store is the chain’s second Brothers Marketplace. As the company sees it, Brothers Marketplace is ideal for communities with town centers.
According to Morgida, Brothers Marketplace has been designed to fit the evolving lifestyle needs of today’s consumer.
“Strategically, Brothers Marketplace addresses both new shopping patterns and consumer preferences,” Morgida said in a statement. “Increasingly, today’s consumers – especially millennials and empty-nest baby boomers – are shopping more frequently, with a focus on picking up just what is needed for one or two days.”
In a press release, Roche Bros. added that the market will emphasize local producers and vendors that have been handpicked by store associates including Armeno Coffee from Northborough, Julie’s Z Breads from Medway, produce from Tangerini’s Farm in Millis, and many others.
Roche Bros. operates 20 stores includings stores under the Sudbury Farms and Brothers Marketplace nameplates. The company employs more than 4,600 people.
If the Brothers Marketplace is designed to be ideal for communities with town centers, Roche Bros. is also working on a store it hopes will be ideal for Boston’s center.
In June, Millennium Partners, which is redeveloping a key piece of Downtown Crossing, said that Roche Bros. has begun construction on a 25,000- square-foot supermarket that is scheduled to open early next year. The supermarket will be at the Millennium Tower/Burnham Building, and it will occupy much of the space that once housed local retail legend Filene’s Basement.
Plans call for Roche Bros. to operate a specialty food shop and cafe at street level and a supermarket in the basement space below.