NEW YORK — The toy wars just got a bit colder thanks to Disney’s ‘‘Frozen,’’ with Hasbro wrestling the rights for dolls from the hit movie away from its rival Mattel.
Hasbro Inc. said Wednesday that its new deal with Disney Consumer Products will give it global rights — with the exception of Japan — to develop dolls based on ‘‘Frozen.’’
The Pawtucket-based toy company will also make dolls based on Disney Princess stories and characters including “Cinderella,” “Beauty and The Beast,” and “The Little Mermaid.”
Disney Consumer Products spokeswoman Joss Hastings said the rights for the ‘‘Frozen’’ dolls will shift from Mattel to Hasbro in the spring of 2016.
The Hasbro agreement will also include clothing and accessories for the dolls, she added.
Disney released ‘‘Frozen’’ in movie theaters in November 2013, and it has become the fifth-highest grossing film of all time.
It has spawned a hugely successful soundtrack and won Oscars. The animated movie has also sent children clamoring to their parents for any toys or other products tied to it. While Disney had trouble keeping up with product demand last year, the company has since ramped up efforts to ensure that plenty of items are available for 2014’s holiday shopping season and beyond.
Hasbro’s new deal with Disney expands on their existing relationship, having already teamed up on ‘‘Star Wars’’ and Marvel properties. It will also strengthen Hasbro’s position in the girls category, where it has popular toys from brands such as My Little Pony and Nerf Rebelle.